As the Atlanta Falcons look to turn the page into a new era, The Nest ATL’s Miles Garrett is asking a bold branding question: is it time to move on from “Rise Up”?
The longtime rallying cry has defined the franchise for more than a decade, appearing across marketing campaigns, in-stadium chants, and fan gear. But with roster turnover, coaching changes, and shifting expectations, the argument remains whether the organization may benefit from a refreshed identity that better matches its current moment. While “Rise Up” once symbolized ascension and belief, he suggests the message may feel tied to a previous chapter of Falcons football.
A potential alternate slogan rooted in team lore: “Get Set,” a phrase made famous by former Falcons quarterback Matt Ryan after he was caught on an open mic emphatically urging teammates to line up during a game. The clip quickly became part of Falcons folklore, showcasing Ryan’s intensity and leadership.“Get Set” could represent discipline, urgency, and accountability – a call for the franchise to be prepared rather than simply aspirational. Whether the team ultimately rebrands or sticks with tradition, the debate underscores a larger question about how the Falcons want to define themselves moving forward.
